The Better Contractor – Contractor Marketing
Unlock the Key to Business Growth with The Better Contractor
If you’re a contractor looking to grow your business, you already know that being great at your trade isn’t enough. The modern contracting industry demands more — smart marketing, efficient systems, and a team that’s set up for success. That’s where The Better Contractor comes in.
We help contractors like you grow their businesses the right way by combining expertise in contractor marketing, employee development, and proven systems to create sustainable success. Ready to transform your contracting business? Let’s dive into the details so we can help.
How Do I Market Myself as a Contractor?
Marketing yourself effectively as a contractor involves more than just spreading the word. You need a strategy that connects with your target audience and showcases your expertise. Here’s how you can do it:
Build an Online Presence with Top-Notch Images & Videos
Your online presence is your digital storefront. Potential clients will often search for contractors online before making a hiring decision. To make an impact:
- Create a professional website that highlights your services, past projects, and customer testimonials
- Use professional contractor marketing service providers to produce quality and engaging content that will make potential clients feel confident in your brand
- Optimize your website with local SEO strategies so that it appears when people in your area search for contractors
- Claim and manage your Google Business Profile to ensure your contact information is accurate and up-to-date
Use Social Media to Connect with Clients
Social media platforms like Facebook, Instagram, and LinkedIn are powerful tools for engaging with potential clients and showcasing your expertise. Share high-quality photos of completed projects to demonstrate your craftsmanship, and include captions that tell the story behind your work. Post behind-the-scenes videos to give followers a glimpse into your process, highlighting your team’s professionalism and attention to detail.
Client success stories and before-and-after transformations are particularly impactful, as they show the value you bring to real customers. Engage with your audience by responding to comments, answering questions, and participating in local community groups to foster connections and trust.
Go a step further and create your own industry-specific Facebook Group. Curate an audience of like-minded professionals seeking to build a community or network and establish yourself as the expert. Bring in professionals from different areas of business to provide relevant tips and provide value for your group. Join The Better Contractor’s Facebook group here to see how it’s done!
Leverage Client Testimonials
Word of mouth is one of the most powerful tools in contractor marketing, and today, it often happens online. Encourage happy clients to leave reviews on platforms like Yelp or Google. Make the process easy by providing links to review sites or sending follow-up emails after completing a project. Highlight these testimonials on your website and social media channels to attract new clients. Sharing glowing testimonials alongside visuals of the completed work can maximize the positive effect.
What Is the Best Advertising for Contractors?
Advertising for contractors requires a strategic blend of traditional and digital methods to effectively reach your target audience. By diversifying your approach, you can maximize visibility and ensure your services appeal to both tech-savvy homeowners and those who trust more traditional advertising methods. Here are the top strategies that deliver proven results for contractors:
Pay-Per-Click (PPC) Advertising
PPC advertising, particularly on platforms like Google Ads and Meta (Facebook) Ads, is one of the most effective ways to generate leads quickly. These platforms allow you to target specific audiences based on factors like location, interests, and demographics. For example, you can target homeowners in your service area searching for terms like “roof repair near me” or “kitchen renovation contractor.”
The beauty of PPC advertising is its flexibility — you control the budget and can easily adjust campaigns based on performance. Well-crafted PPC ads are attention-grabbing, include clear calls to action, and link directly to optimized landing pages, increasing the likelihood of turning clicks into leads.
Email Marketing
Email marketing is a highly effective way to maintain relationships with past clients and nurture leads. By sending regular newsletters or email campaigns, you can:
- Share helpful tips, like seasonal maintenance advice
- Offer exclusive promotions or discounts to encourage repeat business
- Update clients about new services, completed projects, or company milestones
Emails help you stay present and relevant, ensuring that when your clients need a contractor, they think of you first. Tools like MailChimp or Klaviyo make it easy to segment your audience, personalize messages, and track engagement metrics to refine your strategy.
Local Advertising
Traditional advertising methods remain powerful tools for contractors, particularly in building trust and recognition with your community. Yard signs placed at job sites showcase your work to neighbors who may be considering similar projects. Branded truck wraps turn your vehicle into a moving billboard, spreading awareness wherever you go.
Sponsoring local events or community initiatives also builds goodwill and positions your company as a trusted part of the neighborhood. These efforts are especially effective when paired with digital strategies, reinforcing your presence both online and off.
Why Choose the Better Contractor?
At The Better Contractor, we know that marketing is the lifeblood of any good contracting business. Without a steady stream of qualified leads, even the most skilled contractors struggle to grow. That’s why we offer tailored services designed specifically for contractors, ensuring you stand out in a competitive market and connect with the clients who need your services most.
We specialize in helping contractors not just survive but thrive. Here’s how we make it happen:
- Scale Your Business the Right Way – Scaling too quickly or without proper systems can lead to chaos. We help contractors build a solid foundation from day one, ensuring your business grows sustainably.
- Employee Growth – Good employees are the biggest asset. Our training programs help your team develop new skills and climb the ladder, fostering loyalty and improving retention.
- Training and Systems – Efficient systems and well-trained employees are the backbone of any successful contracting business. With our training platform, you’ll ensure your team works smarter, not harder.
- Safety Training – Accidents can be costly. Our safety programs equip your team with the knowledge and skills to minimize risks on the job, keeping Workers’ Comp costs in check.
Learn More Today
Contractor marketing doesn’t have to be overwhelming or time-consuming. With The Better Contractor, you’ll gain the tools, strategies, and support you need to market your business effectively. Contact us today to learn more about our business coaching and additional services to enhance your contractor marketing and build the business of your dreams.