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Business Isn’t Easy — Stop Expecting It To Be & Reframe your Thoughts to Win

Published on: January 26, 2026

Author: The Better Contractor

Welcome back to another episode of The Better Contractor Podcast. In this episode, Brent gets real about the hard seasons of business. Not the highlight reels. Not the wins. The years that test everything. Too often, entrepreneurship is sold like a fairy tale. Freedom. Money. Flexibility. But anyone who’s been in business long enough knows the truth: there are seasons that nearly break you.

Brent breaks down why expecting life and business to be easy is the lie that derails most people, and how reframing adversity changes everything. When you expect challenges, they stop feeling like the end and start becoming something you move through.

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